Your February Mailchimp For Maropost Commerce Cloud Updates
Maropost Commerce Cloud Customer Groups in Mailchimp
If you are using Maropost Commerce Cloud, you probably use Customer Groups.
We think it is one of Maropost Commerce Cloud’s best features because it allows you to separate your Retail from your Wholesale customers, or to have separate prices for eBay customers, or even to set up a loyalty club.
So we put the For Maropost Commerce Cloud in Mailchimp by adding first-class customer group support.
Every customer that’s synced to Mailchimp is Tagged with their Customer Group.
This means that you can (for example):
- Send a Wholesale-only newsletter
- Segment your Welcome Emails to ONLY go to Retail customers
- Prevent Ebay customers from receiving your repurchase discount
Sales Channels in Mailchimp
In any conversation about Maropost Commerce Cloud, one thing always comes up: easy integration of multiple sales channels. Now, wouldn’t it be nice to be able to segment your EDMs an automations based on your sales channels?
So we made that happen: every time a customer makes a purchase through a different Sales Channel, they will be tagged with that channel.
This means that you can (for example):
- Send an invitation to your in-store event to all POS customers
- Make sure welcome series only go to web customers
- Send “Review us on Google Maps” automation to in-store customers
Product Recommendations
We know that personalized product recommendations are one of the main reasons you’d want to use Mailchimp.
Unfortunately, we found that when you de-activate or unapprove products, they could still show up in the recommendations. Mailchimp is working on a fix, but we decided we couldn’t wait for that!
It took some hoodoo from our side, but all Mailchimp For Maropost Commerce Cloud users can now add Product Recommendations to their newsletters, without worrying that unapproved products will start showing up.
Update Customer Emails From Maropost Commerce Cloud
If you have used Mailchimp on any other ecommerce platform, you may have found out that you cannot update customer emails once they have been created.
You could lose the subscriber, or start sending to both the old and the new email address. 😱
But that’s not good enough for Mailchimp For Maropost Commerce Cloud, so we built a safe and reliable mechanism to deal with address changes. Batteries included.
When a customer email address is updated in Maropost Commerce Cloud by you, or the customer herself, the old adress is automatically unsubscribed and all the sales history is transferred to the new email address. Hurray!
